(From the blog of Seth Godin)

This is the one that was made before you even showed up. This is the one that sets the agenda, determines the goal and establishes the frame.

The decision before the decision is the box.

When you think outside the box, what you're actually doing is questioning the decision before the decision.

That decision is far more important and much more difficult to change than the decision you actually believe you're about to make.


Both in masterminding and in coaching our goal is to get to that "decision before the decision". It is precisely that "box" we are after, that box which we are challenging and disrupting. The box which holds the paradigm that limits us, the polarization that shuts us down and the fear that keeps us from being all that we can and need to be! (Ronnie Dunetz)

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